Although the world continues to undergo digitalization, the traditional trade remains the final frontier of global retail. However, China is well-positioned to be the first country to provide digital solutions to make breakthroughs.
This report sheds light on how eRTM will be able to digitize the traditional trade in China and enter its "Golden Decade". We foresee the potential market size and competitive landscape, what will the end game look like, and how brands, mom-and-pop stores and distributors will need to adapt their roles and propositions via cooperation with eRTM in the digital eco-system.
Authors
Jacques Penhirin
Partner - Retail and Consumer Goods
Wai-Chan Chan
Global Consumer Goods Practice Leader
James Yang
Principal - Retail and Consumer Goods
Wen Chen
Principal - Retail and Consumer Goods
Oliver Wyman Ideas App
