What We Do
We are trusted advisors in the sports and entertainment sector, with a global track record of supporting clubs, leagues, federations, governing bodies, governments, media owners, and investors. We work across the industry, from the most mature sports, such as football (soccer), American football, baseball, tennis, and cricket, to emerging and high-growth areas such as cycling, athletics, and eSports. Our work is centered around performance and purpose, helping organizations in sport and entertainment create long-term commercial value for fans, broader interest groups, athletes, administrators, and communities in a rapidly evolving industry landscape.
We are also part of the Marsh McLennan Sports group. Collectively across Marsh, Mercer, and Oliver Wyman, we are actively involved with every major sporting organization and event.
What We Think
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Navigating Challenges And Strategies In Sports Broadcasting
Discover the dynamic world of sports broadcasting, where rising rights costs and tech giants disrupt the game — and innovative solutions shape the future
Read MoreItaly’s Multi-Billion Euro Cycling Opportunity
Uncover the vast opportunities within the Italian cycling industry and explore why it could be a smart strategic investment
Read MoreGen Z Will Reshape The Economics Of Professional Sports
From embracing social to sports gamification, explore the impact of Gen Z on professional sports economics and learn how to engage this dynamic generation
Read MoreWhy Women Footballers Need To Be At The Center Of The Game
Exploring a women-first approach in football from leadership to player proposition and commercial aspects. A study of Spain’s Women’s World Cup win
Read MoreAfrica's Sporting Appetite Could Spark Economic Growth
Sports could produce long-term investments and dividends across the African continent, growing the continent's economy
Read MoreBreakthroughs
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Solutions
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Insights From New York Marsh McLennan Sports Forum
Discover key sports industry trends and how Marsh McLennan's expertise is guiding clients through changing dynamics.
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Exploring The Future Of Sports at Melbourne Sports Forum
Hear from Marsh McLennan experts and clients as they delve into global sports trends, ranging from data risks to shifting consumption patterns.